Dogpile to reward consumers with points for searching

Released on = August 24, 2006, 8:05 am

Press Release Author = Rachel Hawkes / Elemental Communications

Industry = Consumer Services

Press Release Summary = ipoints and InfoSpace's metasearch engine Dogpile.co.uk
partner to offer new online loyalty programme

Press Release Body = 24 August, 2006, London, UK ---- ipoints.co.uk
(http://www.ipoints.co.uk), the biggest online coalition loyalty programme company
in the UK and metasearch engine Dogpile.co.uk (http://www.dogpile.co.uk) have
partnered to allow Dogpile.co.uk users earn ipoints as they search.

Dogpile.co.uk, owned by Web and mobile search company InfoSpace Europe
(http://www.infospaceinc.com), is a metasearch engine which uses InfoSpace's
proprietary technology to search across multiple engines including Ask, Google, MSN,
Yahoo!, and more. Now, Dogpile users can redeem ipoints for a variety of products
and services.

Ernst van Leeuwenkamp, director of product and partner management at InfoSpace
Search & Directory says, "The real differentiator about this partnership is that
Dogpile.co.uk users will be rewarded for their loyalty, which is intended to
increase user retention and repeat usage for both Dogpile.co.uk and ipoints."

When users sign up to ipoints with Dogpile.co.uk, they automatically receive 10 free
ipoints. Then, they earn two ipoints for their first 10 searches, two ipoints for
next 20 searches and two ipoints for subsequent sets of 30 searches. ipoints can be
exchanged for a wide variety of free gifts, such as books, CDs, DVDs, airline
flights and more. Dogpile users can also earn ipoints through other ipoints'
partners.

"In order to create loyalty, you need to develop a relationship. This has previously
been a barrier for the majority of search engines, which traditionally has been seen
as impersonal. With its metasearch technology, Dogpile.co.uk offers a real point of
difference for the consumer, and we are able to step in with a rewards scheme which
promotes loyal and increased use of the site," says Geraldine Tosh, managing
director at ipoints.

InfoSpace currently has two main consumer properties in the UK, respectively
dogpile.co.uk and Webfetch.com which serves a more casual Internet user. ipoints
was introduced to Webfetch.com users in May 2006.

"The recent success of the WebFetch.com and ipoints relationship demonstrates that
this type of loyalty scheme is growing in popularity amongst Web users. As a result
of this InfoSpace has decided to strengthen its relationship with ipoints with
UK-focused Dogpile.co.uk bringing this audience an even more rewarding search
experience," concludes van Leeuwenkamp.

----Ends----

----Notes to editors----

Click on Media Alerts to register to receive forthcoming news from Elemental
Communications and its clients.

This press release is available in PDF, plain text and Word formats in the Media
Centre. Photographs are available of the InfoSpace team in the Images section.

The media spokesperson for InfoSpace Europe, Web Search is Dominic Trigg, vice
president.


About Dogpile.co.uk
http://www.dogpile.co.uk/uk.dogpl/search/help/about.htm

Dogpile was built to give users the best search results available on the Web. This
is accomplished by searching all the most popular engines and retrieving the best
combined results.

The inspiration for Dogpile came when its founders noticed that different search
engines often return different results for the very same term. The more engines they
searched the more results they found.

Following this discovery, the founders set out to create a way to bring the Web\'s
best search engines together in one place to deliver more comprehensive and relevant
results.

To capture this idea, the founders borrowed a sports term used to describe players
piling on top of one another in the celebration and the Dogpile search engine was
born!


About InfoSpace Web Search
http://www.infospaceinc.com/search

InfoSpace markets Web search and online directory products that help users find the
information they need while creating revenue opportunities for merchants. The
Company operates a family of Internet properties that includes WebFetch
(http://www.webfetch.com), Dogpile (http://www.dogpile.com), Switchboard
(http://www.switchboard.com), WebCrawler (http://www.webcrawler.com), InfoSpace.com
(http://www.infospace.com) and MetaCrawler (http://www.metacrawler.com). InfoSpace
also powers Web search, along with online yellow and white pages, for a variety of
Web sites.

About InfoSpace, Inc.
http://www.infospaceinc.com
A leading mobile media and technology company, InfoSpace, Inc. (Nasdaq:INSP)
develops and distributes content, products and services that are creating a robust
mobile marketplace and make it easy for consumers to discover, personalize and enjoy
their experiences. Founded in 1996, InfoSpace leverages its online and mobile assets
to potentially reach more than 90 percent of mobile subscribers in North America
through partnerships with operators such as Cingular Wireless, Sprint, T-Mobile,
Verizon Wireless, and Virgin Mobile and through its direct to consumer channel
Moviso (Moviso.com). The company\'s mobile portal services are also available to
more than 60 percent of the U.S. market. Online, the company showcases its leading
metasearch technology though Web sites such as Dogpile (Dogpile.com) and its
comprehensive directory listings in such properties as Switchboard
(Switchboard.com). For more information, please visit www.infospaceinc.com.
About ipoints
http://www.ipoints.co.uk

Ipoints ltd. is a direct marketing and loyalty services provider. Ipoints own and
operate ipoints.co.uk, UK's biggest internet-based coalition loyalty programme, with
over 1 million registered members who earn ipoints from over 300 etailer partners
and exchange them for a variety of rewards covering over 200,000 items.

It provides the means for companies to reward their customers with meaningful and
desirable products. In addition, ipoints as a media-owner has a database of active
online customers, providing access to clients for direct marketing purposes.
ipoints also build and manage white label staff and trade incentive and motivation
programmes.

This release contains forward-looking statements regarding InfoSpace and its
partnership with ipoints ltd. These forward-looking statements are subject to
certain risks and uncertainties that could cause actual results to differ materially
from those projected. These statements are not guarantees of future performance and
are subject to certain risks, uncertainties and assumptions that are difficult to
predict. Factors that could affect InfoSpace\'s actual results include the scope and
timing of market acceptance of the ipoints programme features at InfoSpace's Web
property Dogpile.co.uk. A more detailed description of certain factors that could
affect actual results include, but are not limited to, those discussed in
InfoSpace\'s most recent Annual Report on Form 10-K and quarterly reports on Form
10-Q as filed from time to time, in the section entitled \"Risk Factors.\" Readers are
cautioned not to place undue reliance on these forward-looking statements, which
speak only as of the date of this release. InfoSpace undertakes no obligation to
update publicly any forward-looking statements to reflect new information, events or
circumstances after the date of this release or to reflect the occurrence of
unanticipated events.

Web Site = http://www.elementalcomms.co.uk

Contact Details = ----Contact----

Elemental Communications

Rachel Hawkes, Account Director
Mobile: +44 (0) 776 665 1244

Tim Gibbon, Director
Mobile: +44 (0) 793 037 5663

Email: mediacentre@elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292, Fax: +44 (0) 870 745 9293

Website: http://www.elementalcomms.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

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